Unit Two Tutorial Feedbacks
4th-May-2020 Tutorials David’s group
what and if – obstructors
if they don’t exist – why didn’t they exist – something talked about what we discussed
manifesting ideas – timing and how you’ve tested
considering being more creative – what you wanna achieve from this MA ?
engaging certain crowds with emotion responses
screenplay ? Documentation? Film? Demonstration to your research … doing another publication?
push yourself creatively
tv show, creatively twist idea- change of format might be exciting but must have a strong research base
Today – listening and give feedbacks
500- words Wednesday
Evelyne – fashion background – point of view
Xiaoyuan- male dominated society
if you can’t change the eye of the views but you can change the feeling about women themselves – where is this barrier coming from , is it all men, is it structural , where is your challenging coming from
Body-shaming ? Psychology
Think about what is it you wanna change ? What is the how can question ?
starting point: start with 3 questions, narrow down to your question
What are the challenges they face that is different to others
Map the challenges prevent your particular challenges
Leading question – bias statement
you have a positive / negative phrase in it .
In a survey where someone has a preferred brand of coffee
the fact the word like in it is suggesting the person receiving to answer you like it .
fulfilling your bias
for your research you re asking as ask of the question in the positive to agree on something
in survey/ research question never use the word like of like
where the research is leading the respondent to the answer
you want independent answers to the questions
Make clear about audience
Evelyne: virtual fitting room – Ecommerce project ?
page one line one find out whether your project is already existed
but there’s always new combination of the ideas
evolve the idea , learn from mistakes and failure
If it didn’t it’s fine, why did it not work
change the way people shop – how will that affect commerce
in mindful not be suduced by technology
virtual fitting room has the potential –
what is the individuality – what is the style who has the power to decide
how do people find their style
you can say you shouldn’t be doing but there’s more than one way to make a point
starting point is powerful , was powerful because from audience
decay the word
tackle the question – victim of the decay you’re talking about
youth culture – less tired -catch youth culture
become the victim of it myself
inform my position at this point
start with questioning the stand of beauty
don’t look at your project just as interests look them as stepping stone
challenge to do : define beauty standards
map out the beauty standards are , find out what is relevant
use the context I’m in, what is the beauty standard in china, how does it intersect the standards you’re looking with
fashion photography – what’s current , what’s external , beauty standards that are happening intersection that you’re in.
social media, where the markets intellect
diversity, predominate Chinese consumers, ethnicity
intervention: creating an image of that beauty standards look like and how can that be pushed.
taste , change it, evolve the taste
sour things, introduce gradually
define what the beauty standard is , compare and contrast
evidence of images to represent the beauty standards,
test with audience
style – looks
in order to evolve your understanding
construct your beauty standard inform your audience not the other way
define your research proposal
establish the networks required for stakeholder engagement and external experts
Demonstrate an understanding of the methodologies of action research
In this unit, the course team will support you in finding your “best way”
forward, without predicting or prescribing your next steps.
– Stakeholder involvement is inadequate, and the form of testing is not of interest to them
First phase of Unit2 : Vonventrates on refining and redefining the student’s study proposal for their major research project their :’WHAT WHY HOW IF’
discusses differences between research methods and methodologies
APPROACH TO STAKEHOLDERS: what the interviewees may gain from your research , what may they benefit
LEARNING LOG: The log charts the student’s progress, including a record of evidence of testing and creative setbacks, as well as the achievement of new thresholds of knowledge.
Development and maintenance of the learning log.
- Examples of actual dates of logs
- achieve – timeline put date of the post on the top of the post
- Deployment of high level skills to communicate effectively and professionally with a range of audiences
- The ability to give your question form through the creation and presentation of a series of interventions (artefacts, events, processes) designed to elicit and test external responses to your project.
- Make sure you reflect and test
Assessment Deliverables: The holistic view
5 min presentation / 750-1000 research report / Research+reflective journal
Communicating to a range of audiences
Deployment of high level skills to communicate effectively & professionally with a range of audiences
In regard to you individual research projects: How can you communicate to a range of audiences, yet focus on a specific user group?
Icon – neural
sustainable fashion – how can you identify which groups you’re targeting
“Fight inequality by communicating to the masses” Georg Olden, 1964
1st-July – Jasminka tutorial feedbacks
Go back to the tool you’re familiar with, photography , drawing , when you’re blocked and researched too much .
always good to ask a lot of people – questionnaire
in your case: think of a handful of people who represent your target audience
friends / who you know bit better., interviews
some of the things can reach out in a conversation rather than questionnaire
small handful of people who you ask at each stage. some days we feel great some days we don’t feel anything at all
everyone goes through how you feel through out the day
show examples of different things how they look at different groups something after the photoshoot
choose something and see how they feel about them
stakeholder – are they enough ? – you need some experts voices – qualitative and quantitive research
key stakeholders, having proper chats and conversation questionnaires
different voices but higher in numbers.